aLevTech™ Q & A
What is SEO Services?
Want to be on the first page of Google or Bing when a prospective client is looking for your product or service? SEO, or Search Engine Optimization, is how you get there. It is a critical component to your websites success. Alevtech can build or rebuild not only your website with our design services but we can also build your online presence with our SEO services. SEO services result in increased internet traffic to your website and ultimately, your sales.
What is a Search Engine?
Internet sites used to find other sites like Google, Bing, Yahoo, Ask, etc.
What is SEO?
SEO, is the process of optimizing your website content and website structure which allows your site to be indexed by search engines. It is this indexing (and some other trade secrets) that can move your site up to the first page of the search results list.
Why is SEO Critical to Your Website Success?
How do you search for a product or service? Do you pull out the old phonebook? Of course not! You use your favorite search engine as do millions of people. And when people use their favorite search engine, how do they search? They use what we call "keywords" to describe what they are looking for, similar to the old card catalog at the library. The search engine returns results based on the keywords searched. Of these results, 80% of people only use the website links on the first page! Therefore, having your website on the first page of these search engine keyword results is critical to the success of your website.
National SEO vs. Regional SEO vs. Local SEO.
With Internet marketing, there is a large difference between marketing your business nationally, regionally and locally. For example, marketing a local New Jersey title insurance company or catering business nationally, to customers in California and Ohio wouldn't make sense. Same goes for a refrigeration business in North Jersey who may not want to travel as far as Cape May. The goal is to target your customer base. Most small and midsize business owners are unaware of the need for a local or regional SEO campaign. Online visibility can be a competitive sport and therefore, the need for a comprehensive SEO and Internet marketing strategy is critical to the success of tri-state area businesses.
What can Search Engine Optimization do for your New Jersey based Website?
Optimizing your local website can considerably improve your page ranking in the major search engines. There are dozens of ways to approach local SEO and some will be more effective than others. But, no matter what kind of website you have, Search Engine Optimization must performed rigorously and consistently in order to see positive results in search engine rankings, increased website traffic, and increased website sales.
On Page Optimization.
On page SEO involves the text and content you choose to include in your web pages. Decisions regarding content are among the most important you will make during the website development process.
The content, keywords, and titles included in your page determine its success with the search engines. By having strong on page SEO, you enable users to find you easily when searching your topical area. By focusing on giving your page efficient on page optimization, Hudson Horizons increases your company's visibility and exposure.
Off Page Optimization.
Off page Search Engine optimization is also vital to the ranking of your page in the search engines. Off page SEO involves other sites linking to text or content on your site. This gives your page authority on its topical matter and will help it be successful in the search engines. The experts at Hudson Horizons can help your company build strong content that is sure to increase your off page SEO and referencing by other sites.